1. Why Should I Attend This Course? (The Course Aim)

This course aims to empower participants with the principles and tools of total quality management (TQM) and service excellence to achieve outstanding customer satisfaction.

It highlights how quality, consistency, and continuous improvement in every process lead to enhanced customer trust, loyalty, and business sustainability.

The program enables professionals to transform quality concepts into a culture of excellence that drives measurable organizational success.

2. Who Should Attend This Course? (Target Audience)

• Quality and service managers seeking to align organizational standards with customer expectations.
• Customer service professionals, operations supervisors, and front-line team leaders.
• Marketing, sales, and business development staff aiming to enhance customer retention through service quality.
• Anyone responsible for improving service delivery, performance, and customer satisfaction across departments.

3. Our Course Methodology

At LOGOS Prime, we employ a results-oriented and experiential learning approach that blends theory with practical applications.

Participants engage in real business case studies, group exercises, quality improvement simulations, and customer service role-plays that illustrate the direct link between process quality and customer satisfaction.

Our methodology encourages participants to analyze service gaps, identify root causes, and design quality-driven action plans that deliver lasting improvement and customer delight.

4. Objectives of This Training Course

• Understand the relationship between quality management, customer satisfaction, and service excellence.
• Apply key tools and techniques of total quality management (TQM) in service and operational environments.
• Identify service performance gaps and develop improvement plans based on customer feedback and process data.
• Build a customer-focused culture that emphasizes consistency, accountability, and continuous improvement.
• Enhance organizational reputation and competitiveness through superior quality standards and customer care practices.