1. Why Should I Attend this Course? (The Course Aim)

In today’s competitive environment, customer perception directly defines a company’s reputation and long-term sustainability. This course aims to provide participants with the knowledge, tools, and strategies to identify, assess, and manage reputational risks that stem from customer interactions, service quality, and public communication.

It helps leaders and professionals understand how trust, transparency, and service excellence are critical elements of corporate reputation and risk governance. By mastering these dimensions, participants will be able to safeguard their organization’s credibility and strengthen stakeholder confidence.

2. Who Should Attend this Course? (Target Audience)

This course is ideal for professionals in:

• Risk Management and Governance
• Quality Assurance and Customer Experience
• Corporate Communication and Brand Management
• Compliance and Internal Control
• Operations and Service Delivery
• Business Consultancy and Performance Improvement

3. Our Course Methodology

At LOGOS Prime, we employ a practical, insight-driven approach that integrates global standards with local realities. This program features:

• Real-world case studies of reputational failures and customer trust recovery.
• Interactive workshops for mapping risk touchpoints across the customer journey.
• Analytical tools such as Voice of Customer (VOC), complaint trend analysis, and trust indicators.
• Simulation sessions for handling service incidents and communication breakdowns.
• Framework development exercises linking customer experience metrics with risk governance dashboards.

The result is a course that combines risk discipline with customer empathy, enabling participants to apply solutions directly within their operations.

4. Objectives of this Training Course

By the end of this course, participants will be able to:

• Understand the relationship between customer trust, brand reputation, and risk exposure.
• Identify operational, service, and communication risks that threaten reputation.
• Build a reputational risk assessment model integrated with CX and quality KPIs.
• Apply early-warning indicators for detecting emerging reputation threats.
• Design reputation recovery and communication plans to rebuild customer confidence.
• Integrate reputation protection into governance, compliance, and risk frameworks.
• Promote a culture of accountability, empathy, and service reliability across the organization.

Strategic Positioning for LOGOS Prime

This program strengthens LOGOS Prime’s niche as a consultancy-driven training provider at the intersection of Risk, Governance, and Service Quality. It can be marketed under both your Training & Development and Quality & Impact Consultancy pillars — ideal for banking, healthcare, telecom, and customer-facing corporates.